Something to hold 2024

Animation elective exerciseSCHOOL PROJECT
Animation Elective 2024
Animation elective exerciseSomething to hold 2024
Something to hold 2024Something to hold 2024Thank You
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Knitting Design 2022
Knitted design 2022 HANDCRAFTED WORKS  
Knitted design 2022 PERSONAL PROJECT
The Flowers of Evil 2023
The Flowers of EvilChinese Zodiac - Pig 2023
Chinese Zodiac-  PigThe Flowers of EvilChinese Zodiac-  PigShojo tsubakiShojo tsubakiShōjo Tsubaki  2022
Shojo tsubakiPERSONAL BRAND PROJECT
2025 Knock Knock NonoKnock Knock Nono is a fashion brand built on the right to say “no” — blending cuteness with rebellion to empower self-expression.  
2025 Knock Knock Nono2025SS Knock Knock Nono
Knock Knock Nono  2021SSKnock Knock Nono  2021SSKnock Knock Nono 2021SS
Knock Knock Nono  2021SSAngel Puppy Backpack Angel Puppy Backpack Knock Knock Nono 2023SS
Angel Puppy Backpack The DollhouseKnock Knock Nono 2024SS
The DollhouseThe DollhousePersonal Brand Project
School Project
Personal Project
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Craft Works
About YurouAbout Me
WANG YUROU 
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About Yurou Creative Director · Fashion Designer  ♥ Textile and Handcraft
About YurouYUROU WANG  
About YurouProjects
CONTACTSContact
About YurouABOUT
Contents
BACK
Knock Knock Nono 2025 
     I created a series of conceptual looks to reflect the core aesthetic and positioning of my brand. The designs explore the tension between cuteness and strangeness — kind of a sweet but rebellious girl vibe that feels true to the brand’s spirit.         The collection includes five outfits ; some were made from vintage pieces I customized, and some were original designs that I produced together with a factory. Some of the props and accessories were handmade by me too.           I wanted the final result to feel personal and imaginative—something that leaves a strong impression and tells a clear story about the brand.  
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio The Dollhouse · Knock Knock Nono 2024SS 2024 Fashion design, Creative Director, Prop design and making, model
The theme of this series is Doll House, inspired by Jan Švankmajer’s surreal take on Alice in Wonderland. I independently completed all designs and collaborated with a factory for production. From fabric sourcing to garment detailing and pattern adjustments, every step was handled by myself. The shooting concept and props were developed around a retro American aesthetic, and I handcrafted the props to match the visual direction. This project also includes my first bag design experiment.  
 Personal Portfolio < Back 
 Personal Portfolio Knock Knock Nono  2021SS Fashion design, Creative Director, Prop design, model
This series was inspired by the wardrobe of antique dolls. I used oversized silhouettes to create a shrunken-body illusion, combined with classic doll-like elements such as lace, ruffles, and puff sleeves. I was in charge of design and alterations, fabric selection, creative direction for the shoot, and model styling.
 Personal Portfolio  Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Angel Puppy Backpack · Knock Knock Nono  2023FW Designer, Creative Director, Prop design, model, Visual Design
I designed this toy backpack made of soft fabric, shaped like an angel puppy. I created a story around the angel puppy and used a comic-style visual language to tell it. The puppy is imagined as a childhood companion—always staying by your side. I designed the backpack myself and worked with a toy factory to produce it. I also directed the theme, styling, and comic-inspired visual effects for the photoshoot.
 Personal Portfolio < Back 
 Personal Portfolio A styling and poster layout study based on Shojo Tsubaki, featuring look replication and visual design inspired by the film.  
Shojo Tsubaki Styling & Poster Study 2022
 Personal Portfolio < Back 
 Personal Portfolio Chinese Zodiac  · Pig 2023 Creative Director, Prop design and making, Styling, model
I was invited by a friend to join a creative shoot themed around the Chinese zodiac signs, with a focus on image reconstruction. Our aim was to break traditional stereotypes and reinterpret the 12 signs through a new visual language. For this piece, I reimagined the pig—not as a symbol of passivity or experimentation—but as a futuristic biologist in a dystopian, cyberpunk-inspired world. Pigs are often overlooked or used in biological testing, and I wanted to challenge that narrative through styling and concept. I worked as the creative director and stylist for this shoot, and also designed and handcrafted a leather collar as part of the look. It was my first time working with leather, and the process gave me new skills I’m excited to apply in future designs.
 Personal Portfolio < Back 
 Personal Portfolio Mood Study: The Flowers of Evil 2023 Creative Director, Styling, model
This shoot was inspired by the anime The Flowers of Evil. We used an old DV camera to recreate the raw, grainy feel of early Japanese TV dramas. The styling and atmosphere were carefully designed to reflect the emotional tension, awkwardness, and quiet rebellion seen in coming-of-age narratives.
 Personal Portfolio < Back 
 Personal Portfolio Knitwear Technique Study 2022 Knitter
I have learned basic knitting techniques using a knitting machine and can independently complete simple top designs and production. I’m familiar with both three-dimensional and printed knitting, which will support my future work in fashion design. I’m also exploring how to combine knitting with other fabrics to create more unique and innovative pieces.  
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Animation elective exercise 2024 Animator
This is a short animation I created for my new design theme. I found that hand-drawn animation allows me to bring more expression and storytelling into my design work. Learning new skills like this helps me explore different ways to improve and expand my creative process.
 Personal Portfolio < Back 
 Personal Portfolio Something to hold  2024 Pop-up store design, campaign planning, photoshoot, brand book layout.  
Part of a school group project focused on branding where I did the pop-up store design, campaign planning, photoshoot, and brand book layout to present a brand experience.
 Personal Portfolio < Back 
 Personal Portfolio About Yurou / 关于我  Hi, I’m Yurou Wang, a graduate of LASALLE College of the Arts in Singapore, majoring in Creative Direction for Fashion. I love transforming ideas into real, tangible pieces — the process helps me understand materials, structure, and details on a deeper level.  我叫汪玉柔，毕业于新加坡拉萨尔艺术大学 Creative Direction for Fashion 专业。   我享受把想法变成实际作品的过程，也因此更深入地了解了材料、结构与细节。  While studying, I founded **Knock Knock Nono**, a fashion brand that stands for saying “no” to being defined.   It encourages girls to embrace what they love — at any age. To me, cuteness isn’t weakness — it’s strength and attitude.   The brand blends sweetness with rebellion and a touch of the surreal — oversized silhouettes, unconventional materials, and experimental techniques.  在校期间我创立了自己的品牌 **Knock Knock Nono**，鼓励女孩在任何年龄都坚持喜欢可爱的东西。   对我来说，可爱不是软弱，而是一种生活态度和表达自我的方式。   我希望打破传统对“可爱”的定义，因此品牌风格融合了叛逆、怪诞与非传统工艺。  I oversee every aspect of the brand — from visual direction and design to production and marketing.   During breaks, I go to fabric markets myself and communicate directly with factories — it’s far more challenging (and rewarding) than I expected.  我负责品牌的全部内容：视觉、设计、生产与推广。   在假期我会亲自跑面料市场，与生产线沟通，处理许多琐碎却重要的细节。  I’m a visual thinker — I enjoy photography, creative direction, and modeling for friends.   Beyond fashion, I explore new crafts and skills like knitting, leatherwork, macramé, toy making, pole dancing, and fencing.  我是一个注重视觉的人，平时喜欢摄影，也会为朋友的作品做创意指导和模特。   校外我也不断学习新技能，例如针织、皮革工艺、编绳、玩具制作、钢管舞、击剑等。  As a perfectionist, I’ve often been hard on myself. But I’m learning to accept imperfection, face challenges with solutions, not stress.  作为一个完美主义者，我曾经会因为对作品不满意而感到压力很大。   但我现在学会了接受不完美，用行动而不是抱怨去解决问题。  Through my work, I hope you get to know me a little better.   Thanks for visiting.  我希望你能通过这些作品，了解一个真实的我。   谢谢观看！
About Me
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio CONTACTS
Instagram : yurou_w14           Gmail: zhuzaw@gmail.com
 Personal Portfolio < Back 
 Personal Portfolio Animation elective exerciseSCHOOL PROJECT
Animation Elective 2024
Animation elective exerciseSomething to hold 2024
Something to hold 2024Something to hold 2024Thank You
⬆ Back to Top ⬆
Knitting Design 2022
Knitted design 2022 HANDCRAFTED WORKS  
Knitted design 2022 PERSONAL PROJECT
The Flowers of EvilChinese Zodiac-  PigThe Flowers of Evil 2023
The Flowers of EvilShojo tsubakiChinese Zodiac - Pig 2023
Chinese Zodiac-  PigShōjo Tsubaki  2022
Shojo tsubakiPERSONAL BRAND PROJECT
2025 Knock Knock Nono2025 Knock Knock Nono2025SS Knock Knock Nono
Knock Knock Nono is a fashion brand built on the right to say “no” — blending cuteness with rebellion to empower self-expression.  
2025 Knock Knock NonoKnock Knock Nono  2021SSKnock Knock Nono  2021SSKnock Knock Nono 2021SS
Knock Knock Nono  2021SSAngel Puppy Backpack Angel Puppy Backpack Knock Knock Nono 2023SS
Angel Puppy Backpack The DollhouseKnock Knock Nono 2024SS
The DollhouseThe DollhouseSchool Project
Personal Project
Personal Brand Project
WANG YUROU 
About Yurou Creative Director · Fashion Designer  ♥ Textile and Handcraft
About YurouYUROU 
About YurouProjects
CONTACTSContact
About YurouABOUT
Contents
Craft Works
BACK
Knock Knock Nono 2025 
     I created a series of conceptual looks to reflect the core aesthetic and positioning of my brand. The designs explore the tension between cuteness and strangeness — kind of a sweet but rebellious girl vibe that feels true to the brand’s spirit.         The collection includes five outfits ; some were made from vintage pieces I customized, and some were original designs that I produced together with a factory. Some of the props and accessories were handmade by me too.           I wanted the final result to feel personal and imaginative—something that leaves a strong impression and tells a clear story about the brand.  
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio The Dollhouse · Knock Knock Nono 2024SS 2024 Fashion design, Creative Director, Prop design and making, model
The theme of this series is Doll House, inspired by Jan Švankmajer’s surreal take on Alice in Wonderland. I independently completed all designs and collaborated with a factory for production. From fabric sourcing to garment detailing and pattern adjustments, every step was handled by myself. The shooting concept and props were developed around a retro American aesthetic, and I handcrafted the props to match the visual direction. This project also includes my first bag design experiment.  
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Knock Knock Nono  2021SS Fashion design, Creative Director, Prop design, model
This series was inspired by the wardrobe of antique dolls. I used oversized silhouettes to create a shrunken-body illusion, combined with classic doll-like elements such as lace, ruffles, and puff sleeves. I was in charge of design and alterations, fabric selection, creative direction for the shoot, and model styling.
< Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Angel Puppy Backpack · Knock Knock Nono  2023FW Designer, Creative Director, Prop design, model, Visual Design
I designed this toy backpack made of soft fabric, shaped like an angel puppy. I created a story around the angel puppy and used a comic-style visual language to tell it. The puppy is imagined as a childhood companion—always staying by your side. I designed the backpack myself and worked with a toy factory to produce it. I also directed the theme, styling, and comic-inspired visual effects for the photoshoot.
 Personal Portfolio < Back 
 Personal Portfolio < Back 
 Personal Portfolio A styling and poster layout study based on Shojo Tsubaki, featuring look replication and visual design inspired by the film.  
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Shojo Tsubaki Styling & Poster Study 2022
Chinese Zodiac  · Pig 2023 Creative Director, Prop design and making, Styling, model
I was invited by a friend to join a creative shoot themed around the Chinese zodiac signs, with a focus on image reconstruction. Our aim was to break traditional stereotypes and reinterpret the 12 signs through a new visual language. For this piece, I reimagined the pig—not as a symbol of passivity or experimentation—but as a futuristic biologist in a dystopian, cyberpunk-inspired world. Pigs are often overlooked or used in biological testing, and I wanted to challenge that narrative through styling and concept. I worked as the creative director and stylist for this shoot, and also designed and handcrafted a leather collar as part of the look. It was my first time working with leather, and the process gave me new skills I’m excited to apply in future designs.
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Mood Study: The Flowers of Evil 2023 Creative Director, Styling, model
This shoot was inspired by the anime The Flowers of Evil. We used an old DV camera to recreate the raw, grainy feel of early Japanese TV dramas. The styling and atmosphere were carefully designed to reflect the emotional tension, awkwardness, and quiet rebellion seen in coming-of-age narratives.
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Knitwear Technique Study 2022 Knitter
I have learned basic knitting techniques using a knitting machine and can independently complete simple top designs and production. I’m familiar with both three-dimensional and printed knitting, which will support my future work in fashion design. I’m also exploring how to combine knitting with other fabrics to create more unique and innovative pieces.  
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Animation elective exercise 2024 Animator
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio This is a short animation I created for my new design theme. I found that hand-drawn animation allows me to bring more expression and storytelling into my design work. Learning new skills like this helps me explore different ways to improve and expand my creative process.
Something to hold  2024 Pop-up store design, campaign planning, photoshoot, brand book layout.  
Part of a school group project focused on branding where I did the pop-up store design, campaign planning, photoshoot, and brand book layout to present a brand experience.
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio About Yurou / 关于我  Hi, I’m Yurou Wang, a graduate of LASALLE College of the Arts in Singapore, majoring in Creative Direction for Fashion. I love transforming ideas into real, tangible pieces — the process helps me understand materials, structure, and details on a deeper level.  我叫汪玉柔，毕业于新加坡拉萨尔艺术大学 Creative Direction for Fashion 专业。   我享受把想法变成实际作品的过程，也因此更深入地了解了材料、结构与细节。  While studying, I founded **Knock Knock Nono**, a fashion brand that stands for saying “no” to being defined.   It encourages girls to embrace what they love — at any age. To me, cuteness isn’t weakness — it’s strength and attitude.   The brand blends sweetness with rebellion and a touch of the surreal — oversized silhouettes, unconventional materials, and experimental techniques.  在校期间我创立了自己的品牌 **Knock Knock Nono**，鼓励女孩在任何年龄都坚持喜欢可爱的东西。   对我来说，可爱不是软弱，而是一种生活态度和表达自我的方式。   我希望打破传统对“可爱”的定义，因此品牌风格融合了叛逆、怪诞与非传统工艺。  I oversee every aspect of the brand — from visual direction and design to production and marketing.   During breaks, I go to fabric markets myself and communicate directly with factories — it’s far more challenging (and rewarding) than I expected.  我负责品牌的全部内容：视觉、设计、生产与推广。   在假期我会亲自跑面料市场，与生产线沟通，处理许多琐碎却重要的细节。  I’m a visual thinker — I enjoy photography, creative direction, and modeling for friends.   Beyond fashion, I explore new crafts and skills like knitting, leatherwork, macramé, toy making, pole dancing, and fencing.  我是一个注重视觉的人，平时喜欢摄影，也会为朋友的作品做创意指导和模特。   校外我也不断学习新技能，例如针织、皮革工艺、编绳、玩具制作、钢管舞、击剑等。  As a perfectionist, I’ve often been hard on myself. But I’m learning to accept imperfection, face challenges with solutions, not stress.  作为一个完美主义者，我曾经会因为对作品不满意而感到压力很大。   但我现在学会了接受不完美，用行动而不是抱怨去解决问题。  Through my work, I hope you get to know me a little better.   Thanks for visiting.  我希望你能通过这些作品，了解一个真实的我。   谢谢观看！
About Me
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio CONTACTS
 Personal Portfolio < Back 
 Personal Portfolio  Personal Portfolio < Back 
 Personal Portfolio Instagram : yurou_w14           Gmail: zhuzaw@gmail.com